ITB-NEUSEELAND NEWS SPECIAL EDITION 2009

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ITB Berlin has been continuously expanding its position as the world’s leading marketing platform for the travel industry for more than 40 years. It is now acknowledged as the preeminent market place for the travel trade. With some 11,000 exhibitors from all over the world it can offer an unrivalled international portfolio. Around 110,000 trade visitors attend this event in the German capital, and just under 40 per cent of them are from abroad. The ITB Berlin accurately sums up these figures with its slogan “The World´s Leading Travel Trade Show”.

Not only is the ITB Berlin the Number One trade show, it is also the world’s largest consumer trade fair. With more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers.

In addition, the world’s largest tourism convention Market Trends & Innovations provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels up to car rentals. Despite its size, ITB Berlin is clearly structured. ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions exhibitors might have.

NEUSEELAND NEWS, as the leading German language Travel & Lifestyle publication for New Zealand, is preparing its prestigious annual ITB Print Special Edition, available during the event in march 2009. Please ask for our discounted Early Bird advertising rates now:


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GERMAN CONSUMER CONFIDENCE HIGH

A closely watched survey has shown that German consumer confidence has soared to the highest level since last October, bolstered by a strong
labor market and new wage agreements. The forward-looking GfK index has risen to 5.9 points in May, up from a revised 4.8 points in April, as the research group's economic outlook indicator, income expectations and the propensity to buy indicators all climbed.

The Nuremberg-based group said in a statement that the upswing in the job market and recent wage agreements have both contributed to overall expectations of the economy, and to people assessing their personal financial situations more positively. (New Zealand German Business Association)

EXPO PRESENTATIONS SUCCESSFUL

High consumer interest for SPECIAL EXPO EDITION 07

Thousands of potential travellers from Germany showed high interest for last year´s NEUSEELAND-AUSTRALIEN-SÜDSEE-SPECIAL EDITION at major expos, ITB in Berlin and the International Book Fair (Travel) in Leipzig. The 36 page glossy SPECIAL EDITION presented comprehensive, useful and interesting information and promotions about New Zealand, Australia and the South Pacific Islands. It was available free of charge from the publication´s exhibition stalls at both multi day events (top photo) as well as from international tourism organizations´ exhibition areas during ITB, the World´s Leading Travel Show. Highlight of last year´s expo involvement was a special presentation of this publication during the International Book Fair (Travel) in Leipzig (bottom photo).

TNZ: GERMAN MARKET VERY RELIABLE

The longest stay and the highest spending of all international visitors

German tourists in New Zealand stay on average longer than any other international visitors, up to 36 day, often longer, and spend on average $4460 each, excluding flights, according to Tourism New Zealand (TNZ). "This is the kind of high-yielding, high-spending visitors tourism operators are interested in," says Fiona Luhrs, chief executive of the Tourism Industry Association New Zealand. The German market is very reliable, says Tourism New Zealand in its latest market update.

German visitors love to travel to lesserknown regions, and enjoy a variety of outdoor activities while in New Zeland, as a form of experiencing the landscape, according to TNZ. They are interested in local culture, want to meet local people and perceive New Zealanders as incredibly friendly and hospitable.

The internet is a very powerful information tool for the tourism industry in Germany, with more than 50 per cent of the population online, and holidays, ticketing and travel timetables being the top searches (TNZ 04-07).

GERMAN No. 2 ON THE INTERNET

More than 50 million users

German is the most frequently spoken language in the European Union. It is also the number two language on the Internet ("Deutschland", Forum on Politics, Culture and Business, 2/3 - 07). Internet users in Germany: 50.6 million (2006 estimate) Nielsen NetRatings

ATTENTION ADVERTISERS

Germany is a niche market with the high yield difference

The arrival of more than 59 000 German visitors to New Zealand (end of year 2006) marks a healthy 3.1% increase from a niche market with a real difference: high yield. Most German visitors are highly educated, speak English, are 80% F.I.T., topping the INTERACTIVE TRAVELLER category, stay the longest of all international visitors to NZ and are consequently one of the big spending markets. Additionally, Swiss and Austrian visitors here make up about 20 000 p.a. 5000 Germans p.a. to the age of 30 take advantage of a bilateral working holiday scheme (NZ Consul General, Hamburg), about 400 permanent residencies p.a. are granted to immigrants from Germany (NZ Statistics).