NeuseelandNews Travel & Lifestyle

GERMANS THE BIGGEST SPENDERS WHEN TRAVELLING

2009: US $ 90 billion in total from that market

It seems the Germans really love to travel, with a new report (24 Feb 10) finding that they are the country which last year spent the most on travel products, forking out US$90 billion in total. Second were the Americans who as a nation spent US$79.9 billion, 4.4% higher than the 2008 figure, while the British came in third spending US$ 68.5 billion, also 4.4% higher, says online flight comparison site Skyscanner.

"It will be very interesting to see how tourist spending changes since the downturn," said Barry Smith, Skyscanner Co-founder and Business Director.

"So far, the latest figures show that only the Japanese spent less on international tourism than the previous year... Meanwhile, it's the Germans who remain the world's biggest spending tourists, and there would have to be significant change for anyone else to catch up with them."

Amongst the top spenders China is growing the fastest, coming in at 5th and spending US$36.2 billion, the nation managed to jump 21.4% when compared to 2008 figures.

Top ten spenders (compared to last year):

1. Germany - $91.0 billion (+2%)
2. USA - $79.7 billion (+4.4%)
3. UK - $68.5 billion (+4.4%)
4. France - $43.1 billion (+9.6%)
5. China - $36.2 billion (+21.4%)
6. Italy - $30.8 billion (+4.9%)
7. Japan - $27.9 billion (-7.9%)
8. Canada - $26.9 billion (+8.4%)
9. Russia - $24.9 billion (+11.8%)
10. Netherlands - $21.7 billion (+9.2%)

NEUSEELAND NEWS AND NZGBA SUCCESSFUL DURING ITB 09

Highlight: Cocktail-Reception with the NZ Embassy

"The interest of Germans in New Zealand as a travel destination has been double as strong as last year." This is according to Monique Surges from the New Zealand German Business Association, who again organised a New Zealand representation during the world´s leading trade, consumer & travel show, ITB 09 in Berlin (photo). Following the success during this mega event, the NZGBA and NEUSEELAND NEWS will attend ITB again this year.

Highlight during the five expo days was a cocktail reception for the stand´s exhibitors and their business partners by the New Zealand Embassy in Berlin. This event will be repeated also this year, 10 March, at the exhibition stand 105, Hall 5.2 a. Several thousand copies of this year´s glossy NEUSEELAND NEWS Special Edition are going to be distributed during the mega event. "This also is an indication how much interest in New Zealand there actually is in Germany," says Surges.

Latest figures from Tourism New Zealand show a plus of almost 5% in visitors from Germany in 2009 (total: more than 62 000 p.a., total spend: NZ $ 299 m p.a.).

NEUSEELAND NEWS will also attend ITB 2010 with its annual, glossy Special Expo Print Edition. Available at no cost between 10 - 14 March from the Neuseeland exhibition centre.

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