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Cruize Milford
ITB 2012: FOR NZ TOURISM OPERATIONS NOT TO BE MISSED
Book your marketing campaign with NEUSEELAND NEWS now!
The annual glossy NEUSEELAND NEWS "Special Expo Print Edition" will be available to tourism experts, tourism wholesalers and the general public with several thousand free copies over five expo days from the brand new and expanded "New Zealand Exhibition Centre", as well as from the "Pacific Islands Village".
As for the previous 13 years, this publication, which is exclusively compiled and produced by down under experts and journalists, will highlight the exciting uniqueness of New Zealand and the Pacific Islands as "must do" holiday destinations, perceived as a "once in a lifetime overseas adventure" by a high percentage of the 100 million potential travellers from Germany, Switzerland and Austria.
To underscore your business´s point of difference to the steady and discerning, high yield FIT travel market from Germanic Europe, please enquire about our attractive and comprehensive advertising campaign options to generate maximum results for your operation from that particular market:
GERMANS PREFER TO MAKE THEIR OWN HOLIDAY CHOICES
Result: growing demand for information
German holidaymakers are increasingly planning the best weeks of the year themselves and making their own holiday arrangements. According to ADAC Reisemonitor, this year (2010) 61.7 per cent of those polled intend to organise their holiday trips themselves, 5.1 per cent more than in 2007 (56.6 per cent). “German behaviour patterns have significantly changed. For many people planning and organising one’s own holidays is a perfectly natural thing. As a result there is a growing demand for information.
This is reflected by the rise in attendance by the general public on the open days at ITB Berlin. The fact that visitors are increasingly booking directly after ITB Berlin is a clear indication that they are making use of the world’s largest travel trade show to obtain their own information to make their holiday decisions themselves“, is how Dr. Martin Buck, Director Competence Center, Travel and Logistics at Messe Berlin commented the latest findings of ADAC Reisemonitor. According to the survey, at over 85 per cent Germany is the country with the highest number of people booking their own holidays.
VISITOR PROFILE & STATS FROM GERMANY
Tourism New Zealand: Demand from 2nd biggest market in Europe remains strong
Germany is NZ´s second-largest visitor market in Europe and one that presents significant opportunities for New Zealand tourism. German visitor arrivals have shown strength over the past year, despite the impacts of the global economic downturn. Tourism New Zealand is also working to attract German-speaking visitors from neighbouring markets including Austria and Switzerland.
Visitor arrivals from Germany follow a very seasonal trend with the peak season occurring from November through to March. The current official forecast is for arrivals to increase on average 2.7 per cent a year between 2010 and 2016 (source: New Zealand Tourism Forecasts 2010-2016).
- Average Length of Stay: 48.3 days
- Average Length of Stay (Holiday Visitors): 41.7 days
- Average Expenditure per Visit: NZ $ 3,838
- Total Expenditure per annum: NZ $ 245m
- 81% of German visitors travel to regions beyond New Zealand's main tourist centres
According to Tourism New Zealand (TNZ), demand in Germany for international travel remains high with outbound travel expected to see further growth in 2011. Also Medium-term demand for New Zealand remains strong. "Germany as the second largest market for New Zealand in Europe continues to perform well," said a TNZ-spokesperson.
NEUSEELAND NEWS-ACCOLADES
2008: NN 10 years in business promoting NZ successfully to the Germanic European Market
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Last updated 10 January 2012
ONLINE ACCOLADE FOR THE THIRD YEAR RUNNING!
Voted "one of the best German websites in Travel and Tourism"
NEUSEELAND NEWS online has been voted “one of the best German websites of the year in travel and tourism" for the 3rd year running. According to the highly acclaimed German search engine www.erfolgreich-suchen.de (“successful searching”), which presented the high accolade to the New Zealand based German language website already in 2010 and 2011, content is king. “We only distinguish websites with a high level of quality content,” said the search engine´ s managing director, Dipl.-Pol. Mathias Weber from Frankfurt.
Now in its 13th year of publishing, the NEUSEELAND NEWS website www.neuseeland-news.com promotes New Zealand as a destination to one of its key tourism markets, Germanic Europe, with regularly updated content and state of the art features, e.g. video feeds, interactivity and social media. www.neuseeland-news.com also enjoys a high Google ranking for international importance and attracts more than 41 000 unique users per month. NEUSEELAND NEWS also publishes print editions on a regular, quarterly basis.
NEUSEELAND NEWS: WHERE WE COME IN
Promoting NZ to an international German speaking travel market
NEUSEELAND NEWS (NN) is the only New Zealand based German language TRAVEL & LIFESTYLE PUBLICATION promoting New Zealand on a regular basis in PRINT & ONLINE for more than 12 years. Our service reaches out to the wider German-speaking international population to promote New Zealand as a travel destination.
According to Tourism New Zealand, continued growth in arrivals from Germany reflects New Zealand's popularity among German travellers and the stability of the German travel market. Many Germans will cut back on spending in other areas before they give up their annual overseas holiday, even in difficult economic times.
Tourism New Zealand also indicates that German visitors are independent travellers and four out of five will travel beyond the major tourist centres. They often start researching New Zealand well before travelling and are keen users of guiding publications, such as NEUSEELAND NEWS. German visitors are likely to make the majority of their travel arrangements while they travel within New Zealand.
And this is where NEUSEELAND NEWS comes in:
We make recommendations on travel destinations and provide expert information on attractions, activities, accommodation and everything of relevance in between. Our mission is to provide a seamless communication between German travellers and the tourism paradise that is New Zealand.
Our business is experiencing a rapid growth phase. Visitor arrivals from Germany rose 2.8% in the year ended 2010 and a research report from Tourism New Zealand indicates that 7.7% (4 million) German are prepared to visit New Zealand for their next "big OE".
We contributed to that growth and we are working to expand our services to an even wider base of German-speakers. More importantly, we make the German market approachable for every tourism related service in New Zealand.
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COMPREHENSIVE ADVERTISING SOLUTIONS
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ADVERTISING RATES & OPTIONS
More than 12 years NEUSEELAND NEWS: With a combined readership of about 1/2 m p.a. in Print & Online the most trusted and popular German language Travel & Lifestyle publication exclusively from New Zealand! All print and online advertising is available in price attractive package options: long term packages with discounts, bonuses and up to 5% savings plus incentives such as inclusion into the prestigious annual NN SPECIAL EXPO PRINT EDITION (early bird savings) for ITB Berlin (the world´s leading travel & consumer expo) to maximise results. At the same time, NN online advertising offers state of the art internet technology, including interactivity and multimedia. NEUSEELAND NEWS has a proven record of promoting this country as a destination regularly and exclusively from New Zealand. Leading tourism companies, organizations and operators have chosen this publication to promote their quality products and services. |
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ANZEIGEN-PREISE & OPTIONEN
Mehr als 12 Jahre NEUSEELAND NEWS (NN) für Auswanderer, Abenteurer, Reisende und Downunder-Fans: Mit einer Gesamtleserschaft von knapp unter einer 1/2 Mio p.a. in Print & Online ist NN die vertrauenswürdigste und populärste deutschsprachige Travel- und Lifestyle Publikation exklusiv aus Neuseeland. |
