Motel 6: Once an American Brand, now going Global

Motel 6 is now an iconic brand, representing the word “affordable” in the hospitality sector and it’s doing that elegantly! People book Motel 6 rooms for various purposes, but people select them over others for their no-nonsense price policy which offers the most basic amenities at the price competitors can’t beat.

Motel 6

The Motel 6 founders were aware of the fact that people want an affordable option without any fancy features (which they don’t require) when booking a hotel or motel room. Cheap is the key here, so they wanted their motel rooms to be damn cheap for the customers. At the same time, a business needs to make a profit to survive, so the founders chose the best of both world – minimum profit for the company and maximum savings for the customers.

So much so that, the name “Motel 6” was actually a literal representation of the affordability. How? …